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The e-commerce market in Poland and worldwide is gaining strength at a great pace, with the value of online sales growing four or five times as fast as total retail sales. At the same time, we can see changes in the way people are buying online – they are switching to mobile devices, making fast online payments, and getting used to the possibility of free returns. Also, more and more e-consumers are opting to buy from e-stores based outside their home country. What impact does this have on the functioning of e-stores and the e-commerce sector overall?
Pixers is a marketplace that offers thousands of various ways to personalize its interiors. It operates on the global scale, and services clients from 112 countries. We talk to the General Manager of Pixers, Ms. Aleksandra Szol-Tułecka, about the Polish e-commerce, its expansion to foreign markets and on the ways to run a company with international reach.