PayU with discounts on AliExpress – the Brand Shopping Week starts

AliExpress, the world's largest cross-border e-commerce platform, launches another Brand Shopping Week, whose partner is PayU

On this occasion, discounts up to 50% were prepared for Polish customers for products offered as part of the campaign along with discount coupons for shopping, valid at payments by means of the PayU system. The campaign will last from 27 to 31 August, both on the AliExpress website and in the mobile application of the store.

The Brand Shopping Week organized by AliExpress is a periodical event aiming at promoting the latest fashion trends in affordable prices for Polish customers. Aside from fashion, key electronics brands including Xiaomi, the mobile internet leader, and iLife, a leader in robotic household appliances, will be available through the promotion. In addition to discounts, you can also redeem a limited number of $3 promotional coupon at this time for use on subsequent purchases during or after the Brand Shopping Week. Simply make a $25 purchase on the platform and pay for your order through PayU.

At AliExpress, our mission is to make it easy to do busy anywhere. By enabling Polish consumers to access a wide assortment of high quality, good value products through cross-border ecommerce, we bring them a more convenient, varied and fun lifestyle. By bringing Polish influencers to support Brand Shopping Week, we enable the Polish marketing community to learn from the leading trends in social commerce that are being developed in China and use the learnings to contribute to the growth of the Polish market. And by partnering with strong local partners like PayU, we can be sure that both buyers and sellers have a sense of security when transacting on the platform – says Gary Topp, Senior Operation Manager w AliExpress.

The joint campaign is a continuation of the partnership that was initiated between AliExpress and PayU in October 2017. Since then, AliExpress has been dynamically growing in Poland, which is still a key direction for sale on the platform.

AliExpress is a very important partner for us, and our main goal is to provide Polish customers with the most convenient and safest payment methods. By buying on AliExpress with PayU, you may not only pay in Polish zlotys, but also take advantage of numerous promotional campaigns that we support – says Joanna Pieńkowska-Olczak, Poland Country Manager at PayU.

Poland is an ecommerce and logistics hub for Central and Eastern Europe and continues to be an important market for AliExpress. We see significant opportunity for the continued development of e-commerce in the country and we want to share our global expertise to enable local partners to share in this development. Brand Shopping Week is a key milestone for us as we kick off the build up to the Double 11 Global Shopping Festival to be held on November 11th – comments Gary Topp.

With the Polish customers in mind, fashion influencers were invited to participate in the Brand Shopping Week – one of them is Mamiko, who in cooperation with PayU, will prepare video material to be published on YouTube.

This year's Brand Shopping Week is not the end of fashion events in which the Chinese shopping platform is involved. AliExpress is traditionally a partner of the Guangzhou Fashion Week, during which the most important local designers will show their work on the catwalk. All consumers interested in the proposals of Chinese designers will have the opportunity to watch live broadcast online HERE.

Information on the Brand Shopping Week and PayU promotion can be found HERE.